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Feel the VIBE: Examining value-in-the-brand-page-experience and its impact on satisfaction and customer engagement behaviours in mobile social media 期刊论文
JOURNAL OF RETAILING AND CONSUMER SERVICES, 2019, 卷号: 46, 页码: 149-162
作者:  Carlson, Jamie;  Rahman, Mohammad M.;  Taylor, Alexander;  Voola, Ranjit
收藏  |  浏览/下载:15/0  |  提交时间:2019/12/11
Customer engagement behaviours in social media: capturing innovation opportunities 期刊论文
JOURNAL OF SERVICES MARKETING, 2018, 卷号: 32, 期号: 1, 页码: 83-94
作者:  Carlson, Jamie;  Rahman, Mohammad;  Voola, Ranjit;  De Vries, Natalie
收藏  |  浏览/下载:7/0  |  提交时间:2019/12/11


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