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浏览/检索结果: 共4条，第1-4条 帮助 已选(0)清除 条数/页：5101520253035404550556065707580859095100   排序方式：请选择作者升序作者降序题名升序题名降序发表日期升序发表日期降序提交时间升序提交时间降序 The dimensionality of corporate communication management (CCM) A qualitative study from practitioners' perspectives in Malaysia 期刊论文 BOTTOM LINE, 2019, 卷号: 32, 页码: 71-97 作者:  Mohamad, Bahtiar[1] 收藏  |  浏览/下载：4/0  |  提交时间：2019/04/22 Malaysia  Investor relations  Public relations  Practitioner  Media relations  Corporate communication management   Brand ambidexterity and commitment in higher education: An exploratory study 期刊论文 JOURNAL OF BUSINESS RESEARCH, 2016, 卷号: 69, 页码: 3105-3112 作者:  Nguyen, Bang[1];  Yu, Xiaoyu[2];  Melewar, T. C.[3];  Hemsley-Brown, Jane[4] 收藏  |  浏览/下载：5/0  |  提交时间：2019/04/26 Brand ambidexterity  Exploratory strategy  Exploitative strategy  Brand performance  Brand image  Brand reputation   Critical brand innovation factors (CBIF): Understanding innovation and market performance in the Chinese high-tech service industry 期刊论文 JOURNAL OF BUSINESS RESEARCH, 2016, 卷号: 69, 页码: 2471-2479 作者:  Bang Nguyen[1];  Yu, Xiaoyu[2];  Melewar, T. C.[3];  Gupta, Suraksha[4] 收藏  |  浏览/下载：8/0  |  提交时间：2019/04/26 Branding  Innovation  Internationalization  Market orientation  Organizational learning  High technology service industry   Brand innovation and social media: Knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability 期刊论文 INDUSTRIAL MARKETING MANAGEMENT, 2015, 卷号: 51, 页码: 11-25 作者:  Bang Nguyen[1];  Yu, Xiaoyu[2];  Melewar, T. C.[3];  Chen, Junsong[4] 收藏  |  浏览/下载：4/0  |  提交时间：2019/04/26 Emerging market  Knowledge acquisition from social media  Market orientation  Social media strategic capability  Social media brand innovation