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Feel the VIBE: Examining value-in-the-brand-page-experience and its impact on satisfaction and customer engagement behaviours in mobile social media 期刊论文
JOURNAL OF RETAILING AND CONSUMER SERVICES, 2019, 卷号: 46, 页码: 149-162
作者:  Carlson, Jamie;  Rahman, Mohammad M.;  Taylor, Alexander;  Voola, Ranjit
收藏  |  浏览/下载:15/0  |  提交时间:2019/12/11
Emotional and rational customer engagement: exploring the development route and the motivation 期刊论文
TOTAL QUALITY MANAGEMENT & BUSINESS EXCELLENCE, 2019, 卷号: 30, 期号: sup1, 页码: S141-S157
作者:  Chen, Xiao;  Dahlgaard-Park, Su Mi;  Wen, Decheng
收藏  |  浏览/下载:9/0  |  提交时间:2019/12/11
Go with the flow: engineering flow experiences for customer engagement value creation in branded social media environments 期刊论文
JOURNAL OF BRAND MANAGEMENT, 2017, 卷号: 24, 期号: 4, 页码: 334-348
作者:  Carlson, Jamie;  de Vries, Natalie Jane;  Rahman, Mohammad M.;  Taylor, Alex
收藏  |  浏览/下载:4/0  |  提交时间:2019/12/16
Feel the VIBE: Examining value-in-the-brand-page-experience and its impact on satisfaction and customer engagement behaviours in mobile social media 期刊论文
Journal of Retailing and Consumer Services, 2017
作者:  Carlson J.;  Rahman M.M.;  Taylor A.;  Voola R.
收藏  |  浏览/下载:4/0  |  提交时间:2019/12/12


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