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科研机构
山东大学 [4]
内容类型
期刊论文 [4]
发表日期
2019 [2]
2017 [2]
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Feel the VIBE: Examining value-in-the-brand-page-experience and its impact on satisfaction and customer engagement behaviours in mobile social media
期刊论文
JOURNAL OF RETAILING AND CONSUMER SERVICES, 2019, 卷号: 46, 页码: 149-162
作者:
Carlson, Jamie
;
Rahman, Mohammad M.
;
Taylor, Alexander
;
Voola, Ranjit
收藏
  |  
浏览/下载:15/0
  |  
提交时间:2019/12/11
Customer perceived value
Customer engagement behaviour
Brands
Mobile
technology
Social media
Customer experience
China
Emotional and rational customer engagement: exploring the development route and the motivation
期刊论文
TOTAL QUALITY MANAGEMENT & BUSINESS EXCELLENCE, 2019, 卷号: 30, 期号: sup1, 页码: S141-S157
作者:
Chen, Xiao
;
Dahlgaard-Park, Su Mi
;
Wen, Decheng
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  |  
浏览/下载:9/0
  |  
提交时间:2019/12/11
customer engagement orientation
customer engagement level
emotional
customer engagement
rational customer engagement
customer engagement
motivation
Go with the flow: engineering flow experiences for customer engagement value creation in branded social media environments
期刊论文
JOURNAL OF BRAND MANAGEMENT, 2017, 卷号: 24, 期号: 4, 页码: 334-348
作者:
Carlson, Jamie
;
de Vries, Natalie Jane
;
Rahman, Mohammad M.
;
Taylor, Alex
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  |  
浏览/下载:4/0
  |  
提交时间:2019/12/16
Flow
Customer engagement value
Social media
Value creation
Brands
Feel the VIBE: Examining value-in-the-brand-page-experience and its impact on satisfaction and customer engagement behaviours in mobile social media
期刊论文
Journal of Retailing and Consumer Services, 2017
作者:
Carlson J.
;
Rahman M.M.
;
Taylor A.
;
Voola R.
收藏
  |  
浏览/下载:4/0
  |  
提交时间:2019/12/12
Brands
China
Customer engagement behaviour
Customer experience
Customer perceived value
Mobile technology
Social media
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