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| RELATIONSHIPS AMONG GREEN BRAND, BRAND EQUITY AND FIRM PERFORMANCE: EMPIRICAL EVIDENCE FROM CHINA 期刊论文 Transformations in Business and Economics, 2018, 卷号: 17, 期号: 3, 页码: 221-236 作者: Li, Juan*; Sun, Xixiang; Li, Gen 收藏  |  浏览/下载:3/0  |  提交时间:2019/12/04
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| A SINGLE CELEBRITY TO ENDORSE MULTIPLE BRANDS: THE CO-BRANDING EFFECT BETWEEN ENDORSED BRANDS 期刊论文 TRANSFORMATIONS IN BUSINESS & ECONOMICS, 2017, 卷号: 16, 页码: 540-557 作者: Tian, Shengbing[1]; Deng, Nianqi[2] 收藏  |  浏览/下载:6/0  |  提交时间:2019/04/24
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| Impact of government brand-building promotion on enterprise financial performance: empirical evidence from China 期刊论文 TOTAL QUALITY MANAGEMENT & BUSINESS EXCELLENCE, 2017, 卷号: 28, 期号: 9-10, 页码: 1023-1040 作者: Wen, Decheng; Chen, Xiao; Sun, Xiaojing; Cao, Jing; Geng, Tianlin 收藏  |  浏览/下载:3/0  |  提交时间:2019/12/12
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| 营销组合影响品牌偏好的研究——品牌资产的中介效应验证 学位论文 2016, 2016 沈志洋 收藏  |  浏览/下载:6/0  |  提交时间:2017/06/20
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| Valuation of debris flow mitigation measures in tourist towns: a case study on Hongchun gully in southwest China 期刊论文 JOURNAL OF MOUNTAIN SCIENCE, 2016, 卷号: 13, 期号: 10, 页码: 1867-1879 作者: Chen Ming-li; Hu Gui-sheng; Chen Ning-sheng; Zhao Cun-yao; Zhao Song-jiang 收藏  |  浏览/下载:32/0  |  提交时间:2016/09/28
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| 股权众筹法律制度的中国路径研究 学位论文 2016, 2016 杨韵 收藏  |  浏览/下载:2/0  |  提交时间:2017/06/20
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| 旅游目的地品牌权益对客态度影响机制研究——以台北市投小镇为例 学位论文 2016, 2015 徐淑美 收藏  |  浏览/下载:3/0  |  提交时间:2017/06/20
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| 功能属性和品牌个性对购买决策的影响——以家用轿车行业为例 期刊论文 2016, 2016 吴水龙; 胡左浩; 姚卿; 焦文宇; WU Shuilong; HU Zuohao; YAO Qing; JIAO Wenyu 收藏  |  浏览/下载:3/0 |
| 享乐性与实用性对赠品促销效果的影响 期刊论文 2016, 2016 吕文晶; 赵占波; 陈荣; LV Wen-jing; ZHAO Zhan-bo; CHEN Rong 收藏  |  浏览/下载:5/0 |
| Tourism Destination Brand Equity: A Literature Review 期刊论文 INNOVATION, ENTREPRENEURSHIP AND STRATEGY IN THE ERA OF INTERNET, 2016, 页码: 633-639 作者: Chen Jie; Jie Xiaowen; Wu Ling 收藏  |  浏览/下载:3/0  |  提交时间:2019/02/25
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