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A Pareto optimal mechanism for demand-side platforms in real time bidding advertising markets 期刊论文
INFORMATION SCIENCES, 2018, 卷号: 469, 页码: 119-140
作者:  Qin, Rui;  Yuan, Yong;  Wang, Fei-Yue
收藏  |  浏览/下载:31/0  |  提交时间:2018/09/20
A hierarchical framework for ad inventory allocation in programmatic advertising markets 期刊论文
ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS, 2018, 卷号: 31, 页码: 40-51
作者:  Juanjuan Li;  Xiaochun Ni;  Yong Yuan;  Fei-Yue Wang
收藏  |  浏览/下载:32/0  |  提交时间:2018/09/20
The Reserve Price of Ad Impressions in Multi-Channel Real-Time Bidding Markets 期刊论文
IEEE Transactions on Computational Social Systems, 2018, 卷号: 5, 期号: 2, 页码: 583-592
作者:  Juanjuan Li;  Xiaochun Ni;  Yong Yuan
收藏  |  浏览/下载:23/0  |  提交时间:2018/09/20
Enhanced light extraction of single-surface textured YAG:Ce transparent ceramics for high power white LEDs 期刊论文
APPLIED SURFACE SCIENCE, 2018
作者:  Zhang, Le;  Sun, Bingheng;  Gu, Lingcheng;  Bu, Wei;  Fu, Xianzhu
收藏  |  浏览/下载:25/0  |  提交时间:2019/01/31
The Impact of Reserve Price on Publisher Revenue in Real-Time Bidding Advertising Markets 会议论文
Banff, Canada, Oct. 5-8, 2017
作者:  Li, Juanjuan;  Ni, Xiaochun;  Yuan, Yong;  Qin, Rui;  Wang, Xiao
收藏  |  浏览/下载:26/0  |  提交时间:2017/12/29
Exploring the optimal granularity for market segmentation in RTB advertising via computational experiment approach 期刊论文
ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS, 2017, 卷号: 24, 期号: NA, 页码: 68-83
作者:  Qin, Rui;  Yuan, Yong;  Wang, Fei-Yue;  Yuan Yong
收藏  |  浏览/下载:27/0  |  提交时间:2017/09/21
Improving Auction Mechanisms for Online Real-Time Bidding Advertising with a Two-stage Resale Model 会议论文
Toulouse, France, 2017-7
作者:  Qin Rui;  Yuan Yong;  Wang Fei-Yue
收藏  |  浏览/下载:19/0  |  提交时间:2017/09/21
Research on Information Structure of Programmatic Advertising Markets 会议论文
Toulouse, France, 2017-07
作者:  Li Juanjuan;  Yuan Yong;  Zhao Xueliang;  Wang Fei-Yue
收藏  |  浏览/下载:26/0  |  提交时间:2017/09/21
Optimal Allocation of Ad Inventory in Real-Time Bidding Advertising Markets 会议论文
Budapest, Hungary, OCT. 9-12, 2016
作者:  Li, Juanjuan;  Ni, Xiaochun;  Yuan, Yong;  Qin, Rui;  Wang, Fei-Yue
收藏  |  浏览/下载:17/0  |  提交时间:2017/12/29
基于计算实验方法的互联网广告优化策略研究 学位论文
工学博士, 北京: 中国科学院大学, 2016
作者:  秦蕊
收藏  |  浏览/下载:36/0  |  提交时间:2016/06/20


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