A game model for information dissemination in live streaming e-commerce environment

doi:10.1002/dac.5010

	A game model for information dissemination in live streaming e-commerce environment
	Lv, Junjie 2; Yao, Wenjing 2; Wang, Yuanzhuo 3; Wang, Zichen 2; Yu, Jianye 1
刊名	INTERNATIONAL JOURNAL OF COMMUNICATION SYSTEMS
	2021-10-18
页码	14
ISSN号	1074-5351
DOI	10.1002/dac.5010
英文摘要	As a new form of social e-commerce, live streaming e-commerce is becoming increasingly popular among Chinese consumers. Live streaming brings huge opportunities, and we can take measures to further expand the dissemination of live streaming information. A live streaming information dissemination game model based on social evolutionary game theory is presented to simulate multiple complex live streaming e-commerce networks. The introduction of incentive mechanism in the model further quantifies the internal relation between rewards and live streaming information dissemination to a certain extent and predicts the ratings of live streaming in networks with different update frequency of social relationships. The simulation results indicate that the reputation environment in social networks, adjusting frequency of relationship, pre-broadcast rewards to post-broadcast rewards ratio all have certain ranges of impact on information dissemination in live streaming e-commerce environment and then affect the live streaming ratings. These findings offer insights into the dissemination of live streaming information in social networks.
资助项目	Graduate Innovation Program of the School of E-Business and Logistics of Beijing Technology and Business University in 2021 ; National Natural Science Foundation of China[U1836206] ; Beijing Social Science Foundation[19GLB039] ; Research Program of Beijing Municipal Education Commission[KM202010037002]
WOS研究方向	Engineering ; Telecommunications
语种	英语
出版者	WILEY
WOS记录号	WOS:000708285600001
内容类型	期刊论文
源URL	[http://119.78.100.204/handle/2XEOYT63/17030]
专题	中国科学院计算技术研究所
通讯作者	Yu, Jianye
作者单位	1.Beijing Wuzi Univ, Sch Informat, Beijing 101149, Peoples R China 2.Beijing Technol & Business Univ, Sch E Business & Logist, Beijing, Peoples R China 3.Chinese Acad Sci, Inst Comp Technol, Beijing, Peoples R China
推荐引用方式 GB/T 7714	Lv, Junjie,Yao, Wenjing,Wang, Yuanzhuo,et al. A game model for information dissemination in live streaming e-commerce environment[J]. INTERNATIONAL JOURNAL OF COMMUNICATION SYSTEMS,2021:14.
APA	Lv, Junjie,Yao, Wenjing,Wang, Yuanzhuo,Wang, Zichen,&Yu, Jianye.(2021).A game model for information dissemination in live streaming e-commerce environment.INTERNATIONAL JOURNAL OF COMMUNICATION SYSTEMS,14.
MLA	Lv, Junjie,et al."A game model for information dissemination in live streaming e-commerce environment".INTERNATIONAL JOURNAL OF COMMUNICATION SYSTEMS (2021):14.