Integration of third-party platforms: Does it really hurt them?

doi:10.1016/j.ijpe.2020.108003

	Integration of third-party platforms: Does it really hurt them?
	Zhou, Xiaoyang 5,7; Chen, Kexin 6; Wen, Haoyu 6; Lin, Jun 7; Zhang, Kai 1; Tian, Xin 2,3; Wang, Shouyang 2,3,5; Lev, Benjamin 4
刊名	INTERNATIONAL JOURNAL OF PRODUCTION ECONOMICS
	2021-04-01
卷号	234 页码:22
关键词	Platform competition Platform integration Stackelberg game Commission rate decision Service differentiation
ISSN号	0925-5273
DOI	10.1016/j.ijpe.2020.108003
英文摘要	The fourth-party platform provides an alternative consumption channel that greatly saves transaction costs. As a new e-commerce phenomenon that appears more in the service industry, it integrates the original third-party platforms and is about to gain considerable development. This paper investigates whether it is favorable for a third-party platform to join the fourth-party platform. The best choice of third-party platform is discussed from three dimensions of profit, consumer surplus and social welfare. The Hotelling model and Pyramid Spatial model are established to describe the competition between different platforms and the choice of agents, and the Stackelberg game is constructed with commission rates as the decision variables. The main conclusions of this study include: i) the impact of commission rates is largely dependent on the business model of the third-party platform, such as the price of the service sold and whether it is consumer-oriented; ii) when the optimal commission rates are adopted by platforms, joining the fourth-party platform can bring greater profits to the consumer-oriented third-party platform and create greater consumer surplus and social welfare. This paper fills the gap of existing literature by providing decision support for the third-party platform under the vigorous development of the fourth-party platform.
资助项目	National Natural Science Foundation of China[71871175] ; National Natural Science Foundation of China[71401093] ; National Natural Science Foundation of China[71932002] ; Shaanxi Province Innovative Talents Promotion Plan-Youth Science and Technology Nova Project[2019KJXX-031] ; China Postdoctoral Science Foundation Funded Project[2018M640188] ; Seed Foundation of Innovation Practice for Graduate Students in Xi'dian University
WOS研究方向	Engineering ; Operations Research & Management Science
语种	英语
出版者	ELSEVIER
WOS记录号	WOS:000633039400001
内容类型	期刊论文
源URL	[http://ir.amss.ac.cn/handle/2S8OKBNM/58390]
专题	中国科学院数学与系统科学研究院
通讯作者	Zhou, Xiaoyang; Lin, Jun; Zhang, Kai
作者单位	1.Univ Shanghai Sci & Technol, Sch Business, Shanghai 200093, Peoples R China 2.Univ Chinese Acad Sci, Sch Econ & Management, Beijing 100190, Peoples R China 3.Chinese Acad Sci, Key Lab Big Data Min & Knowledge Management, Beijing 100190, Peoples R China 4.Drexel Univ, LeBow Coll Business, Philadelphia, PA 19104 USA 5.Chinese Acad Sci, Acad Math & Syst Sci, Beijing 100190, Peoples R China 6.Xidian Univ, Sch Econ & Management, Xian 710126, Peoples R China 7.Xi An Jiao Tong Univ, Sch Management, Xian 710049, Peoples R China
推荐引用方式 GB/T 7714	Zhou, Xiaoyang,Chen, Kexin,Wen, Haoyu,et al. Integration of third-party platforms: Does it really hurt them?[J]. INTERNATIONAL JOURNAL OF PRODUCTION ECONOMICS,2021,234:22.
APA	Zhou, Xiaoyang.,Chen, Kexin.,Wen, Haoyu.,Lin, Jun.,Zhang, Kai.,...&Lev, Benjamin.(2021).Integration of third-party platforms: Does it really hurt them?.INTERNATIONAL JOURNAL OF PRODUCTION ECONOMICS,234,22.
MLA	Zhou, Xiaoyang,et al."Integration of third-party platforms: Does it really hurt them?".INTERNATIONAL JOURNAL OF PRODUCTION ECONOMICS 234(2021):22.