| Research for Competitiveness Enhancement Problem of Regional Industry Based on Brand Internalization Theory | |
| Gui, Lihan; Li, Huahua | |
| 2014 | |
| 会议名称 | 2nd International Conference on Economic, Business Management and Education Innovation (EBMEI 2014) |
| 会议日期 | NOV 05-06, 2014 |
| 关键词 | Brand Brand internalization Regional industry competitiveness |
| 卷号 | 35 |
| 页码 | 55-61 |
| 收录类别 | CPCI-SSH |
| 会议录 | 2014 2ND INTERNATIONAL CONFERENCE ON ECONOMIC, BUSINESS MANAGEMENT AND EDUCATION INNOVATION (EBMEI 2014), VOL 35
 |
| URL标识 | 查看原文 |
| 内容类型 | 会议论文 |
| URI标识 | http://www.corc.org.cn/handle/1471x/6041852 |
| 专题 | 山东大学 |
| 作者单位 | 1.Taishan Univ, Sch Business, Tai An 271021, Shandong, Peoples R China. 2.Shandong Univ Sci & Technol, Dept Econ & Management |
| 推荐引用方式 GB/T 7714 | Gui, Lihan,Li, Huahua. Research for Competitiveness Enhancement Problem of Regional Industry Based on Brand Internalization Theory[C]. 见:2nd International Conference on Economic, Business Management and Education Innovation (EBMEI 2014). NOV 05-06, 2014. |
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