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	An empirical examination of location-based mobile advertising effectiveness from value perspective
	Wang, Liming[1]; Liu, Yanni[2,3]; Wu, Jicheng[4]
	2017
卷号	12期号:2页码:198
URL标识	查看原文
内容类型	期刊论文
URI标识	http://www.corc.org.cn/handle/1471x/5887658
专题	浙江工商大学
作者单位	1.[1] Hangzhou College of Commerce, Zhejiang Gongshang University, Xiasha University Town, No. 18, Xuezheng Str., Hangzhou, China 2.[2] School of Foreign Languages, Zhejiang Gongshang University, Xiasha University Town, No. 18, Xuezheng Str., Hangzhou, China 3.[3] School of Computer Science and Information Engineering, Zhejiang Gongshang University, Xiasha University Town, No. 18, Xuezheng Str., Hangzhou, China 4.[4] Hangzhou Sunyard Digital Technology Co. Ltd., No. 3888 Jiangnan Road, Hangzhou, China
推荐引用方式 GB/T 7714	Wang, Liming[1],Liu, Yanni[2,3],Wu, Jicheng[4]. An empirical examination of location-based mobile advertising effectiveness from value perspective[J],2017,12(2):198.
APA	Wang, Liming[1],Liu, Yanni[2,3],&Wu, Jicheng[4].(2017).An empirical examination of location-based mobile advertising effectiveness from value perspective.,12(2),198.
MLA	Wang, Liming[1],et al."An empirical examination of location-based mobile advertising effectiveness from value perspective".12.2(2017):198.

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