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	Examining Drivers of Brand Community Engagement: The Moderation of Product, Brand and Consumer Characteristics
	Wang, Jintang; Liao, Junyun; Zheng, Shiyong; Li, Biqing
刊名	SUSTAINABILITY
	2019
卷号	11期号:17
关键词	online brand community product complexity brand symbolism informational value social value brand community engagement
DOI	10.3390/su11174672
URL标识	查看原文
收录类别	SSCI
语种	英语
内容类型	期刊论文
URI标识	http://www.corc.org.cn/handle/1471x/4264549
专题	武汉大学
推荐引用方式 GB/T 7714	Wang, Jintang,Liao, Junyun,Zheng, Shiyong,et al. Examining Drivers of Brand Community Engagement: The Moderation of Product, Brand and Consumer Characteristics[J]. SUSTAINABILITY,2019,11(17).
APA	Wang, Jintang,Liao, Junyun,Zheng, Shiyong,&Li, Biqing.(2019).Examining Drivers of Brand Community Engagement: The Moderation of Product, Brand and Consumer Characteristics.SUSTAINABILITY,11(17).
MLA	Wang, Jintang,et al."Examining Drivers of Brand Community Engagement: The Moderation of Product, Brand and Consumer Characteristics".SUSTAINABILITY 11.17(2019).

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