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	How do consumers determine the safety of milk in Beijing, China?
	Zhang C. P. ; Bai J. F. ; Lohmar B. T. ; Huang J. K.
	2010
关键词	China Milk safety Rank-ordered logistic regression Safety indicators willingness-to-pay food safety dairy markets preferences products japan beef us traceability perceptions
英文摘要	In asymmetric information markets, consumers often rely on certain extrinsic indictors to assess the safety of food products. This study analyzes how consumers in Beijing determined milk safety when they purchased liquid milk using survey data conducted just before the melamine-contaminated infant formula event was disclosed. The key finding indicates that milk brand and purchase venue, on average, were ranked as the first two important safety indicators in fluid milk purchases, suggesting that China's milk safety regulators should put more monitoring resources toward supervising the safety of milk produced from branded firms and milk sold in ostensibly trustable stores and not allow exemptions to inspections. Meanwhile, the findings of this study indicate that the existing milk safety certification system in China might be significantly inefficient, suggesting potential waste of regulatory resources. (C) 2010 Elsevier Inc. All rights reserved.
出处	China Economic Review
卷	20
页	S45-S54
收录类别	SCI
语种	英语
ISSN号	1043-951X
内容类型	SCI/SSCI论文
源URL	[http://ir.igsnrr.ac.cn/handle/311030/22431]
专题	地理科学与资源研究所_历年回溯文献
推荐引用方式 GB/T 7714	Zhang C. P.,Bai J. F.,Lohmar B. T.,et al. How do consumers determine the safety of milk in Beijing, China?. 2010.

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