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	Brand Loyalty Versus Store Loyalty: Consumers' Role in Determining Dependence Structure of Supplier-Retailer Dyads
	Zhang, Chuang; Zhuang, Guijun; Yang, Zhilin; Zhang, Yang
刊名	JOURNAL OF BUSINESS-TO-BUSINESS MARKETING
	2017
卷号	24页码:139-160
关键词	response surface analysis channel dependence China marketing store loyalty channel network brand loyalty
ISSN号	1051-712X
URL标识	查看原文
内容类型	期刊论文
URI标识	http://www.corc.org.cn/handle/1471x/2923285
专题	西安交通大学
推荐引用方式 GB/T 7714	Zhang, Chuang,Zhuang, Guijun,Yang, Zhilin,et al. Brand Loyalty Versus Store Loyalty: Consumers' Role in Determining Dependence Structure of Supplier-Retailer Dyads[J]. JOURNAL OF BUSINESS-TO-BUSINESS MARKETING,2017,24:139-160.
APA	Zhang, Chuang,Zhuang, Guijun,Yang, Zhilin,&Zhang, Yang.(2017).Brand Loyalty Versus Store Loyalty: Consumers' Role in Determining Dependence Structure of Supplier-Retailer Dyads.JOURNAL OF BUSINESS-TO-BUSINESS MARKETING,24,139-160.
MLA	Zhang, Chuang,et al."Brand Loyalty Versus Store Loyalty: Consumers' Role in Determining Dependence Structure of Supplier-Retailer Dyads".JOURNAL OF BUSINESS-TO-BUSINESS MARKETING 24(2017):139-160.

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