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Does friendship quality matter in social commerce? An experimental study of its effect on purchase intention
Li, Qi; Liang, Ni; Li, Eldon Y.
刊名Electronic Commerce Research
2018
卷号18页码:693-717
关键词Friendship quality Good friends Product-related risk Purchase intention Simple friends Social commerce Strangers
ISSN号1572-9362
URL标识查看原文
内容类型期刊论文
URI标识http://www.corc.org.cn/handle/1471x/2917514
专题西安交通大学
推荐引用方式
GB/T 7714
Li, Qi,Liang, Ni,Li, Eldon Y.. Does friendship quality matter in social commerce? An experimental study of its effect on purchase intention[J]. Electronic Commerce Research,2018,18:693-717.
APA Li, Qi,Liang, Ni,&Li, Eldon Y..(2018).Does friendship quality matter in social commerce? An experimental study of its effect on purchase intention.Electronic Commerce Research,18,693-717.
MLA Li, Qi,et al."Does friendship quality matter in social commerce? An experimental study of its effect on purchase intention".Electronic Commerce Research 18(2018):693-717.
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