Does friendship quality matter in social commerce? An experimental study of its effect on purchase intention | |
Li, Qi; Liang, Ni; Li, Eldon Y. | |
刊名 | Electronic Commerce Research
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2018 | |
卷号 | 18页码:693-717 |
关键词 | Friendship quality Good friends Product-related risk Purchase intention Simple friends Social commerce Strangers |
ISSN号 | 1572-9362 |
URL标识 | 查看原文 |
内容类型 | 期刊论文 |
URI标识 | http://www.corc.org.cn/handle/1471x/2917514 |
专题 | 西安交通大学 |
推荐引用方式 GB/T 7714 | Li, Qi,Liang, Ni,Li, Eldon Y.. Does friendship quality matter in social commerce? An experimental study of its effect on purchase intention[J]. Electronic Commerce Research,2018,18:693-717. |
APA | Li, Qi,Liang, Ni,&Li, Eldon Y..(2018).Does friendship quality matter in social commerce? An experimental study of its effect on purchase intention.Electronic Commerce Research,18,693-717. |
MLA | Li, Qi,et al."Does friendship quality matter in social commerce? An experimental study of its effect on purchase intention".Electronic Commerce Research 18(2018):693-717. |
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