Linguistic Signatures of Impulsive Buying Consumer Based on Microblog

doi:10.1007/978-3-030-15127-0_28

	Linguistic Signatures of Impulsive Buying Consumer Based on Microblog
	Han, Yujuan 1,2; Liu, Mingming 1,2; Zhu, Tingshao1,2
	2019
会议日期	December 5, 2018 - December 7, 2018
会议地点	Merida, Mexico
关键词	Computer techniques - Computer technology - Empirical research - Impulse buying - Impulsive buying - Lexical analysis - Linguistic features - Micro-blog
卷号	11354
DOI	10.1007/978-3-030-15127-0_28
页码	281-292
英文摘要	Since the systematic differences in language is stable and unique, the language in social media can be harnessed to create a valid measure of psychological traits by computer techniques. Combining computer technology and psychology theory may provide supplement for previous empirical research. This paper focused on the linguistic features of impulse buying users by using lexical analysis on microblog text. We analyzed the linguistic features of 321,610 microblog texts from 550 Weibo volunteers. The regression result indicated that there were obvious differences in the linguistic features of impulsive buyers. Systematic differences in the language use, especially in the impulse consumer, have received attention in the industry. The method of distinguishing impulsive consumers by the difference of linguistic features is convincing, especially for those who did not have any purchase records. In this paper, we proposed a new and valid strategy to study impulsive consumer. © 2019, Springer Nature Switzerland AG.
产权排序	1
会议录	Human Centered Computing - 4th International Conference, HCC 2018, Revised Selected Papers
会议录出版者	Springer Verlag
学科主题	Linguistics
ISBN号	9783030151263
内容类型	会议论文
源URL	[http://ir.psych.ac.cn/handle/311026/30039]
专题	心理研究所_社会与工程心理学研究室
作者单位	1.Institute of Psychology of the Chinese Academy of Sciences, Beijing; 100101, China; 2.Department of Psychology, University of Chinese Academy of Sciences, Beijing; 100101, China
推荐引用方式 GB/T 7714	Han, Yujuan,Liu, Mingming,Zhu, Tingshao. Linguistic Signatures of Impulsive Buying Consumer Based on Microblog[C]. 见:. Merida, Mexico. December 5, 2018 - December 7, 2018.