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	Customer segmentation in customer relationship management based on data mining
	Chen, Yun; Zhang, Guozheng; Hu, Dengfeng; Wang, Shanshan
	2006
关键词	customer relationship management customer segmentation data mining customer value
卷号	207
页码	288-+
英文摘要	Customer relationship management (CRM) is the new management principle that adapts the business enterprise strategy shift from product-centric to customer-centric. Customer segmentation is one of the core functions of customer relationship management (CRM). This paper will build customer segmentation function model based on data mining, and summarizes the advantages of customer segmentation function model based on data mining in customer relationship management(CRM).
会议录出版者	SPRINGER
会议录出版地	233 SPRING STREET, NEW YORK, NY 10013, UNITED STATES
语种	英语
WOS研究方向	Engineering
WOS记录号	WOS:000238318500040
内容类型	会议论文
源URL	[http://10.2.47.112/handle/2XS4QKH4/3301]
专题	上海财经大学
作者单位	Shanghai Univ Finance & Econ, Sch Publ Econ Adm, Shanghai 200433, Peoples R China
推荐引用方式 GB/T 7714	Chen, Yun,Zhang, Guozheng,Hu, Dengfeng,et al. Customer segmentation in customer relationship management based on data mining[C]. 见:.

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