Dynamical Trust and Reputation Computation Model for B2C E-Commerce

doi:10.3390/fi7040405

CORC > 上海财经大学 > 上海财经大学

	Dynamical Trust and Reputation Computation Model for B2C E-Commerce
	Tian, Bo 1; Liu, Kecheng 2; Chen, Yuanzhong 1
刊名	FUTURE INTERNET
	2015-12
卷号	7 期号:4 页码:405-428
关键词	dynamical trust direct trust reputation computation B2C e-commerce
ISSN号	1999-5903
DOI	10.3390/fi7040405
英文摘要	Trust is one of the most important factors that influence the successful application of network service environments, such as e-commerce, wireless sensor networks, and online social networks. Computation models associated with trust and reputation have been paid special attention in both computer societies and service science in recent years. In this paper, a dynamical computation model of reputation for B2C e-commerce is proposed. Firstly, conceptions associated with trust and reputation are introduced, and the mathematical formula of trust for B2C e-commerce is given. Then a dynamical computation model of reputation is further proposed based on the conception of trust and the relationship between trust and reputation. In the proposed model, classical varying processes of reputation of B2C e-commerce are discussed. Furthermore, the iterative trust and reputation computation models are formulated via a set of difference equations based on the closed-loop feedback mechanism. Finally, a group of numerical simulation experiments are performed to illustrate the proposed model of trust and reputation. Experimental results show that the proposed model is effective in simulating the dynamical processes of trust and reputation for B2C e-commerce.
WOS研究方向	Computer Science
语种	英语
出版者	MDPI
WOS记录号	WOS:000215338600004
内容类型	期刊论文
源URL	[http://10.2.47.112/handle/2XS4QKH4/1418]
专题	上海财经大学
通讯作者	Tian, Bo
作者单位	1.Shanghai Univ Finance & Econ, Sch Informat Management &, Shanghai 200433, Peoples R China; 2.Univ Reading, Informat Res Ctr, Reading RG6 6UD, Berks, England
推荐引用方式 GB/T 7714	Tian, Bo,Liu, Kecheng,Chen, Yuanzhong. Dynamical Trust and Reputation Computation Model for B2C E-Commerce[J]. FUTURE INTERNET,2015,7(4):405-428.
APA	Tian, Bo,Liu, Kecheng,&Chen, Yuanzhong.(2015).Dynamical Trust and Reputation Computation Model for B2C E-Commerce.FUTURE INTERNET,7(4),405-428.
MLA	Tian, Bo,et al."Dynamical Trust and Reputation Computation Model for B2C E-Commerce".FUTURE INTERNET 7.4(2015):405-428.