Inspiring awe in consumers: Relevance, triggers, and consequences

doi:10.1111/ajsp.12215

CORC > 上海财经大学 > 上海财经大学

	Inspiring awe in consumers: Relevance, triggers, and consequences
	Guo, Siyuan 1; Jiang, Libin 1; Huang, Rong 2; Ye, Weiling 2; Zhou, Xinyue 3
刊名	ASIAN JOURNAL OF SOCIAL PSYCHOLOGY
	2018-09
卷号	21 期号:3 页码:129-142
关键词	awe emotion folk psychology timelessness
ISSN号	1367-2223
DOI	10.1111/ajsp.12215
英文摘要	Six methodologically diverse studies addressed three fundamental questions about awe in consumers. First, to what extent is awe a relevant emotion in consumer experiences of products? A pilot study examined contents of tweets containing "awe" and showed that it was frequently used in people's voluntary expressions. Study 1 showed that products could elicit awe among a significant portion of consumers. Second, what kind of product triggers awe in consumers? Study 2 determined that descriptions of awe-inspiring products typically featured four dimensions: timelessness, accommodation, beauty, and vastness. Studies 3 and 4 showed that only timelessness and accommodation could differentiate awe from admiration (Study 3) and love (Study 4) whereas beauty and vastness were not as important. The third question relates to the consequences produced by awe-inspiring products. Study 3 showed that awe comprised a blend of positive and negative emotions. Studies 3 to 5 showed that awe not only made products more memorable but also enhanced consumers' intentions to spread positive word-of-mouth publicity and to purchase the product. These findings shed light on the folk understanding and expression of this emotion and establish key landmarks in the hitherto uncharted consumer research domain of awe.
WOS研究方向	Psychology
语种	英语
出版者	WILEY
WOS记录号	WOS:000440645200002
内容类型	期刊论文
源URL	[http://10.2.47.112/handle/2XS4QKH4/539]
专题	上海财经大学
通讯作者	Zhou, Xinyue
作者单位	1.Sun Yat Sen Univ, Dept Psychol, Higher Educ Mega Ctr, Guangzhou, Guangdong, Peoples R China; 2.Shanghai Univ Finance & Econ, Sch Int Business Adm, Shanghai, Peoples R China; 3.Zhejiang Univ, Sch Management, 866 Yuhangtang Rd, Hangzhou 310058, Zhejiang, Peoples R China
推荐引用方式 GB/T 7714	Guo, Siyuan,Jiang, Libin,Huang, Rong,et al. Inspiring awe in consumers: Relevance, triggers, and consequences[J]. ASIAN JOURNAL OF SOCIAL PSYCHOLOGY,2018,21(3):129-142.
APA	Guo, Siyuan,Jiang, Libin,Huang, Rong,Ye, Weiling,&Zhou, Xinyue.(2018).Inspiring awe in consumers: Relevance, triggers, and consequences.ASIAN JOURNAL OF SOCIAL PSYCHOLOGY,21(3),129-142.
MLA	Guo, Siyuan,et al."Inspiring awe in consumers: Relevance, triggers, and consequences".ASIAN JOURNAL OF SOCIAL PSYCHOLOGY 21.3(2018):129-142.