The optimization of pricing strategy for the wind power equipment aftermarket service

doi:10.1108/IMDS-01-2018-0032

CORC > 上海财经大学 > 上海财经大学

	The optimization of pricing strategy for the wind power equipment aftermarket service
	Kong, Lingcheng 1; Liang, Ling 2; Xu, Jianhong 1; Zhang, Weisi 3; Zhu, Weijun 3
刊名	INDUSTRIAL MANAGEMENT & DATA SYSTEMS
	2019-04-08
卷号	119 期号:3 页码:521-546
关键词	Pricing strategy Channel effort level Wind turbine aftermarket service
ISSN号	0263-5577
DOI	10.1108/IMDS-01-2018-0032
英文摘要	Purpose Although the wind power industry has been booming in China during the last decade, the development of wind turbine aftermarket service is still lagging behind, which seriously affects the operational efficiency of wind farms. If wind turbine manufacturers get involved in the aftermarket, the service pricing policy will impact the profits of both the manufacturer and the wind farm. Therefore, it is necessary to discuss an optimal service pricing strategy in the wind turbine aftermarket and design a method to improve electricity generation efficiency through service contract design. The paper aims to discuss these issues. Design/methodology/approach In order to decide the maintenance quantity and channel effort level, the authors design a normal Stackelberg game and an efficiency value-added revenue-sharing contract and discuss two kinds of revenue increment sharing models under situations, in which the supply chain's leaders are the wind farm and the wind turbine manufacturer, respectively. Findings The results show that in either case, there exist optimal power generation revenue-sharing ratios that can maximize profit. At the same time, the authors outline an optimal service pricing policy, maintenance demand policy and channel service effort-level policy. The results summarize the influences of wind aftermarket services on wind farms' and wind turbine manufacturers' profit, which provides managerial insights into the process of manufacturing servitization. Originality/value Taking the power generation increment revenue as the profit increment function, the authors discuss the influence of service price on the profit increment of the wind farm and the wind turbine manufacturer and also consider the influence of service price on the wind farms maintenance quantity and wind turbine manufacturers channel effort level.
WOS研究方向	Computer Science ; Engineering
语种	英语
出版者	EMERALD GROUP PUBLISHING LTD
WOS记录号	WOS:000462789200004
内容类型	期刊论文
源URL	[http://10.2.47.112/handle/2XS4QKH4/287]
专题	上海财经大学
通讯作者	Liang, Ling
作者单位	1.East China Univ Sci & Technol, Sch Business, Shanghai, Peoples R China; 2.Shanghai Univ Int Business & Econ, Tourism & Event Management Sch, Shanghai, Peoples R China; 3.Shanghai Univ Finance & Econ, Coll Business, Shanghai, Peoples R China
推荐引用方式 GB/T 7714	Kong, Lingcheng,Liang, Ling,Xu, Jianhong,et al. The optimization of pricing strategy for the wind power equipment aftermarket service[J]. INDUSTRIAL MANAGEMENT & DATA SYSTEMS,2019,119(3):521-546.
APA	Kong, Lingcheng,Liang, Ling,Xu, Jianhong,Zhang, Weisi,&Zhu, Weijun.(2019).The optimization of pricing strategy for the wind power equipment aftermarket service.INDUSTRIAL MANAGEMENT & DATA SYSTEMS,119(3),521-546.
MLA	Kong, Lingcheng,et al."The optimization of pricing strategy for the wind power equipment aftermarket service".INDUSTRIAL MANAGEMENT & DATA SYSTEMS 119.3(2019):521-546.