The moderated mediating effect of international diversification, technological capability, and market orientation on emerging market firms' new product performance | |
Wu, Jie1; Ma, Zhenzhong2,3; Liu, Zhiyang4 | |
刊名 | JOURNAL OF BUSINESS RESEARCH |
2019-06 | |
卷号 | 99页码:524-533 |
关键词 | International diversification Technological capability Market orientation Product innovation Emerging market multinational China |
ISSN号 | 0148-2963 |
DOI | 10.1016/j.jbusres.2018.03.025 |
英文摘要 | This study proposes a moderated mediating framework to describe the relationships among international diversification, technological capability, market orientation and emerging market multinational enterprises' new product performance. Within this framework, emerging market multinational enterprises' technological capabilities mediate the impact of internationalization on new product performance. This mediating effect is more salient for firms entering more developed markets than those entering less developed markets. Analysis of a sample of Chinese multinationals' internationalization process supports these relationships. |
WOS研究方向 | Business & Economics |
语种 | 英语 |
出版者 | ELSEVIER SCIENCE INC |
WOS记录号 | WOS:000468253300052 |
内容类型 | 期刊论文 |
源URL | [http://10.2.47.112/handle/2XS4QKH4/249] |
专题 | 上海财经大学 |
通讯作者 | Liu, Zhiyang |
作者单位 | 1.Univ Macau, Ave Univ, Taipa, Macau, Peoples R China; 2.Univ Windsor, Windsor, ON, Canada; 3.Nanjing Audit Univ, Nanjing, Jiangsu, Peoples R China; 4.Shanghai Univ Finance & Econ, Shanghai, Peoples R China |
推荐引用方式 GB/T 7714 | Wu, Jie,Ma, Zhenzhong,Liu, Zhiyang. The moderated mediating effect of international diversification, technological capability, and market orientation on emerging market firms' new product performance[J]. JOURNAL OF BUSINESS RESEARCH,2019,99:524-533. |
APA | Wu, Jie,Ma, Zhenzhong,&Liu, Zhiyang.(2019).The moderated mediating effect of international diversification, technological capability, and market orientation on emerging market firms' new product performance.JOURNAL OF BUSINESS RESEARCH,99,524-533. |
MLA | Wu, Jie,et al."The moderated mediating effect of international diversification, technological capability, and market orientation on emerging market firms' new product performance".JOURNAL OF BUSINESS RESEARCH 99(2019):524-533. |
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