绿色消费态度-行为差距的二阶段分析及研究展望; Looking Forward to Two Stage Analysis and Study of Green Consumption Attitude-behavior Gap | |
陈凯 ; 赵占波 | |
刊名 | 经济与管理 |
2015 | |
关键词 | 态度-行为差距 绿色消费行为 计划行为理论 Attitude-behavior gap Green consumption behavior Theory of planned behavior |
DOI | 10.3969/j.issn.1003-3890.2015.01.006 |
英文摘要 | 基于计划行为理论,绿色消费态度-行为差距被划分为态度-意愿差距以及意愿-行为差距两个阶段。通过对造成绿色消费态度-行为差距的影响因素进行分析发现,态度-意愿差距主要受到群体压力、个人感知效力、感知可获性以及感知信息的影响;意愿-行为差距主要受到社会风气、基础配套设施、政策法规制度以及习惯的影响。最后,对未来研究方向进行了展望。; Based on the theory of planned behavior, attitude-behavior gap in green consumption is divided into two phases, namely attitude-intention gap and intention-behavior gap. By reviewing literatures, the influence factors of attitude-behavior gap in green consumption are analyzed. According to analysis results, attitude-intention gap is mainly affected by group pressure, individual perceived efficacy, perceived attainment, and perceived information, while intention-behavior gap is mainly affected by social common practice, corresponding infrastructure, regulations and laws, and habit. At last, the limitations of exist literatures are analyzed and future research is discussed.; 国家社会科学基金青年项目(13CJY090);北京市社会科学基金一般项目(14JGB048);中央高校基本科研业务费专项资金项目; 0; 1; 19-24 |
语种 | 中文 |
内容类型 | 期刊论文 |
源URL | [http://ir.pku.edu.cn/handle/20.500.11897/217472] |
专题 | 软件与微电子学院 |
推荐引用方式 GB/T 7714 | 陈凯,赵占波. 绿色消费态度-行为差距的二阶段分析及研究展望, Looking Forward to Two Stage Analysis and Study of Green Consumption Attitude-behavior Gap[J]. 经济与管理,2015. |
APA | 陈凯,&赵占波.(2015).绿色消费态度-行为差距的二阶段分析及研究展望.经济与管理. |
MLA | 陈凯,et al."绿色消费态度-行为差距的二阶段分析及研究展望".经济与管理 (2015). |
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