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	战略型企业社会责任与企业竞争优势分析——以中华老字号企业为例; Strategic Corporate Social Responsibility and the Corporate Competitiveness Analysis:A Case Study of China Time-honored Brand
	杨希娟 ; 成瑾
	2015-01-25
关键词	战略型企业社会责任 竞争优势 中华老字号 strategic CSR competitive advantage China time-honored brand
英文摘要	随着商业文明和社会理性的发展,企业承担社会责任已经成为社会各界的共同关注点。本文采用质性研究方法,分析中华老字号如何通过履行战略型企业社会责任获得企业竞争力。研究发现,老字号企业(1)选择与社会发展需要相契合的方向为企业战略方向;(2)构建“重点关注“员工、消费者和“普遍关心“供应商、股东等利益的平衡的社会责任体系;(3)持续进行竞争环境投资,构建良好的企业生态,获得声誉和品牌。老字号企业的社会责任履行思路、方式对现阶段中国企业履行社会责任具有借鉴意义。; With the development of commercial civilization and social rationality, corporate social responsibility has become the common concern of the community.This paper adopts qualitative research methods, analysis of how the time-honored brand corporation competitiveness were obtained through the implement of strategic corporate social responsibility.The study found that(1) the enterprises strategic direction correspond to the social development;(2)time-honored brand corporations build a balanced social responsibility system: balance the interest of the focused staff and consumer with the concerned supplier and shareholders;(3)continued competition environment investment formed good corporate ecosystem, reputation and brand, thus formed competition advantage.It is significant for Chinese Companies to learn from time-honored brand corporation.; 国家自然科学基金青年项目“社会结构理论视角下CEO促进TMT行为整合机理研究”(批准号:71302070)
语种	zh_CN
内容类型	期刊论文
源URL	[http://dspace.xmu.edu.cn/handle/2288/103415]
专题	管理学院－已发表论文
推荐引用方式 GB/T 7714	杨希娟,成瑾. 战略型企业社会责任与企业竞争优势分析——以中华老字号企业为例, Strategic Corporate Social Responsibility and the Corporate Competitiveness Analysis:A Case Study of China Time-honored Brand[J],2015.
APA	杨希娟,&成瑾.(2015).战略型企业社会责任与企业竞争优势分析——以中华老字号企业为例..
MLA	杨希娟,et al."战略型企业社会责任与企业竞争优势分析——以中华老字号企业为例".(2015).

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